How It Works

The XanLens pipeline has three stages:

1. Discovery

We query up to 8 AI engines with branded and industry discovery prompts. For each engine, we capture: whether the brand is mentioned, the context and sentiment of mentions, competitor positioning, and citation sources.

2. Analysis

We crawl the target website and analyze: page structure, meta tags, existing schema markup, robots.txt directives, content quality signals, and technical GEO readiness. This data feeds into both the score and the GEO Skill's content generation.

3. Generation

Using real audit data — not templates — the GEO Skill generates up to 7 types of optimized content tailored to the brand's specific gaps. Every piece of content is grounded in what the audit actually found.