Scoring Methodology
XanLens produces a GEO Score from 0 to 100, calculated per engine and aggregated into an overall score.
Grade Scale
80–100AHighly visible — AI engines actively recommend you
60–79BVisible — mentioned with some gaps
40–59CPartially visible — inconsistent mentions
20–39DLow visibility — rarely mentioned
0–19FInvisible — AI engines don't know you exist
Score Weights
- Mention presence (40%) — Is the brand mentioned at all?
- Sentiment quality (20%) — How positively is it described?
- Citation accuracy (15%) — Are links and facts correct?
- Competitive positioning (15%) — Is it recommended over competitors?
- Site technical readiness (10%) — Schema, llms.txt, robots.txt