Why XanLens Exists

Over 1 billion people ask AI engines — ChatGPT, Perplexity, Gemini, Claude — instead of searching Google. 60% of searches now end without a click. The way people discover brands has fundamentally changed.

Yet most businesses have no idea whether AI engines mention them, recommend them, or even know they exist. Traditional SEO tools don't measure AI visibility. There's no "Google Search Console" for generative engines.

The result: brands are invisible to the fastest-growing discovery channel in history. They're optimizing for a search paradigm that's shrinking while ignoring the one that's exploding.

This gap — between where users are going and where brands are optimizing — is the Generative Engine Optimization (GEO) problem.

XanLens exists to close that gap: measure your AI visibility, then fix it.